Whiskey revenue is set to top over $18 million in 2019 and is expected to grow annually by almost 3%. That speaks volumes to the resurgence of whiskey’s popularity. Whiskey has been around for centuries and has been popular in the United States since pretty much the start. It’s easy to speculate the reasoning behind whiskey’s resurgence, but one thing is certain: whiskey is here to stay and people love it. Here are a few reasons why people love whiskey and you should too.
- Whiskey is timeless—it was good back in the 15th century when it was invented and it’s still good now!
- Whiskey is a great hobby! Whether you enjoy trying the various types of whiskey or you fancy yourself some home distilling, whiskey is great fun!
- Whiskey is complex. It’s something that takes time to learn about which makes the passion for whiskey all the more rewarding!
As the art of craft brewing and distilling grows in popularity, so too does America’s love for whiskey. Distillers are now using smaller barrels and oak alternatives to turn out whiskey at a faster rate. This makes it more readily available and affordable for consumers.
The craft distilleries also provide a source of entertainment for whiskey lovers. Much like brewery tours, whiskey tasting rooms have popped up all over the country. Women are also beginning to enjoy the boldness of whiskey and have added their own spin on the craft.
There’s also been a rise in the popularity of mixed drinks. When combined with American whiskey brands adding flavors to their whiskey, the flavored and mixed whiskey drinks have definitely contributed to the growth in popularity.
All-in-all, whiskey’s popularity doesn’t seem to be going anywhere. If you’re not acquainted with whiskey in all of its glorious forms, there’s no time like the present to get in the loop!